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汽车电子市场竞争激烈 国内企业如何生存?

发布日期:[2008-4-17]    共阅[1312]次
    据专家预测,国内汽车电子市场份额至少在900亿元至1000亿元,到2011年可达2400亿元。

  百度了一下(baidu.com),巨大的市场空间吸引了全球众多汽车电子厂商的目光,西门子VDO、先锋、建伍、阿尔派等世界巨头纷纷瞄准中国市场,在中国投资建厂,扩大规模。国内汽车电子厂商也纷纷跟进,甚至一些与汽车毫不相干的企业也竞相加入。据市场研究公司赛迪顾问信息(CCID)资料显示,目前我国汽车电子企业约1000多家。随着中国有望取代日本、德国,成为除美国外全球第二大汽车制造基地,加上车用电子设备成为下一波车厂新增的设备需求,新一轮市场“圈地战”目前也已拉开帷幕。

  在国外兵团大军压境的情势下,民族品牌将何去何从?广东华阳集团的回答是:打破技术壁垒,攻克核心技术。如华阳推出的高集成技术“ALL-IN-ONE”一体机、车载GPS卫星导航、具有前后台独立播放的“双核星”等系列高端产品,率先挑战日韩欧美等汽车电子跨国巨头,有的甚至填补了国内空白。

  华阳有关负责人表示,目前中国汽车电子已迈入一个全新时代———汽车智能电子时代,集成化、智能化的产品将唱主角。汽车智能电子是一个集成汽车安全运行信息、驾驶信息(GPS和智能交通等)、娱乐信息和办公信息的存储和加工中心,它的出现将带来一场划时代的革命,让消费者借助车载DVD平台充分享受车载影音娱乐。该负责人认为,从未来前景看,微处理器性能的提高,数据存储和传输性能的增强,以及各种无线通信技术的进一步发展,将使汽车娱乐系统得到更加迅猛的发展。但目前国内汽车电子企业大多存在核心技术缺失的问题,这将成为他们的致命伤,因此,国内企业应重点转向攻克核心技术。

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